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International Journal of Advanced Mass Communication and Journalism
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P-ISSN: 2708-4450, E-ISSN: 2708-4469
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2025, Vol. 6, Issue 2, Part B


Reshaping the gatekeeping function in the traditional television system: A theoretical analysis (2020-2030) of the impacts of artificial intelligence (deep fake-Chat GPT) on classical communication theories (gatekeeping-media dependency)


Author(s): Alina Ali Ouda

Abstract:
This study examines the transformative impact of artificial intelligence on the gatekeeping function of Iraqi television, focusing on technologies such as deep fakes, generative language models like Chat GPT, recommendation algorithms, and automated editing tools. Using a descriptive-analytical approach, the research draws on both theoretical and field-based studies, complemented by observations of practical applications in Iraqi channels.
Findings reveal that AI has redefined gatekeeping, with intelligent algorithms working alongside human editors to filter and prioritize news. This evolution introduces significant professional and ethical challenges, including difficulties in content verification and declining public trust. The study also underscores the growing role of audiences in collective fact-checking, reshaping the relationship between media and society.
The study recommends establishing specialized digital verification units, training media personnel in AI tools, updating editorial policies and ethical standards, fostering audience engagement, and developing robust legislative frameworks to guide this digital transformation in Iraqi media.



DOI: 10.22271/27084450.2025.v6.i2b.131

Pages: 151-158 | Views: 417 | Downloads: 210

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International Journal of Advanced Mass Communication and Journalism
How to cite this article:
Alina Ali Ouda. Reshaping the gatekeeping function in the traditional television system: A theoretical analysis (2020-2030) of the impacts of artificial intelligence (deep fake-Chat GPT) on classical communication theories (gatekeeping-media dependency). International Journal of Advanced Mass Communication and Journalism. 2025; 6(2): 151-158. DOI: 10.22271/27084450.2025.v6.i2b.131
International Journal of Advanced Mass Communication and Journalism
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