2025, Vol. 6, Issue 2, Part B
Framing the self: Medias role in shaping individual and collective identity
Author(s): Atul Gautam and Rohit Nainwal
Abstract: The media is a powerful media that not only inform but also influence. It shapes individuals and society. The article explores the profound influence of media on the formation of individual and collective identity, with a particular focus on the Indian context. Drawing upon Social Identity Theory (Tajfel & Turner, 1979) [18], it examines how the media serves as both a platform for self-expression and a source of stereotyping, misinformation, and polarisation. Through an analysis of how group membership, categorisation, and comparison are reinforced by media narratives, the study highlights the dual nature of media as a double-edged sword that shapes self-concept and community bonds. The research integrates empirical findings from global and Indian sources, including discussions on media literacy (Hobbs, 2010) [9], ethical representation (UNESCO, 2018) [19], and the psychological effects of media consumption. Methodology: A qualitative study is conducted using narrative analysis. Case studies addressing body image, gender roles, caste divides (Vaidehi et al., 2021) [21], and political polarisation are used to illustrate the real-world implications of media-driven identity pressures. The article also emphasises the risks posed by echo chambers, misinformation, and the erosion of cultural heritage in a globalised media environment. In response to these challenges, it advocates for empowering strategies such as critical media literacy, inclusive content creation, and dialogue across identities to foster resilience and empathy. Conclusion: The article underscores the shared responsibility of content creators, policymakers, and audiences in cultivating a media ecosystem that promotes dignity, diversity, and informed participation. By synthesizing both international perspectives and India-centric research (Ganuthula & Balaraman, 2025; Ravikumar, 2024) [4, 15], the study offers actionable insights for building a conscious and inclusive media environment. It calls for collaborative efforts in promoting responsible media practices that enhance identity formation while safeguarding mental health, cultural heritage, and social harmony.
DOI: 10.22271/27084450.2025.v6.i2b.126
Pages: 113-120 | Views: 1241 | Downloads: 767
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How to cite this article:
Atul Gautam and Rohit Nainwal. Framing the self: Medias role in shaping individual and collective identity. International Journal of Advanced Mass Communication and Journalism. 2025; 6(2): 113-120. DOI: 10.22271/27084450.2025.v6.i2b.126
