2025, Vol. 6, Issue 1, Part B
Endorsing the Buddhist circuit through the lens of social media: A descriptive study on the Odisha diamond triangle
Author(s): Sharanima Gan
Abstract: Buddhism has extensively spread in India over the years. The 2011 census reports show Odisha, with approximately 13000 Buddhists. Since a very long period of time, Buddhists acts as a major cultural component in the state and is still doing so. In spite, of the growing percentage, people are still not aware of the “diamond triangle”, the significance of Buddhist culture, the meaning behind the depictions, etc. The study attempts to analyze the effective role in spreading awareness among the international tourists; critically highlighting the gaps and bridging the links that how social media as a tool can help in both growth and development towards the tourism of Odisha and eventually provide recognition to it. Especially, in the era of digitalization, where people are mostly inclined towards digital culture, that is the usage of social media platforms; Facebook, Twitter and Instagram. Furthermore, the study also focuses on the infrastructure, safety concerns, environmental sustainability, workforce developments, etc which can help in creating a greater impact and how Odisha tourism can promote Buddhism or the culture attached with. Secondary data will be taken into account to assess the extensive gaps of research. In the secondary data, case studies, content analysis, etc will be practiced Also, Odisha, faces strong regional competitions from neighboring states who have well established tourism industries, the research will propose data on how it can be controlled over time. The limitations and following recommendations will be given in the conclusion section of the research.
Pages: 121-125 | Views: 40 | Downloads: 20
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How to cite this article:
Sharanima Gan. Endorsing the Buddhist circuit through the lens of social media: A descriptive study on the Odisha diamond triangle. International Journal of Advanced Mass Communication and Journalism. 2025; 6(1): 121-125.
