2025, Vol. 6, Issue 1, Part A
Empowerment of rural women through digital media in Karnataka: A case study
Author(s): Rajeshwari Tharesh
Abstract: Digital media has made the world a global village. It brings people together and serves them by allowing them to interact and share their views beyond the borders. India is one of the largest and fastest-growing markets for digital media consumers. Digital media can improve one’s life as it connects people in real-time. Therefore, digital media has changed every aspect of the human world. Digital media plays a significant role in women's growth and has supported them to reach their voices globally. Women in rural India are not behind in this and making use of digital media to involve themselves in political, economic, and social empowerment. Now government also digitized its services irrespective of geographical areas. In this background, the objective is to find the study success stories of organizations and individuals who are empowering rural women through digital media. The study used both qualitative research methods to gather the data. Case study and interview tools were used. The researcher conducted interviews among various NGO workers to study how they are utilizing digital media for rural women's empowerment. The study found that digital media played a considerable role in rural women’s empowerment in Karnataka. This present research will help the government to improve its digital initiatives, encourage other organizations to use digital media to reach rural women and give confidence to rural women to use digital media in their future activities.
DOI: 10.22271/27084450.2025.v6.i1a.95
Pages: 30-35 | Views: 74 | Downloads: 24
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How to cite this article:
Rajeshwari Tharesh. Empowerment of rural women through digital media in Karnataka: A case study. International Journal of Advanced Mass Communication and Journalism. 2025; 6(1): 30-35. DOI: 10.22271/27084450.2025.v6.i1a.95