2024, Vol. 5, Issue 2, Part A
Impact of surrogate advertisements on young generation in Amritsar
Author(s): Surbhi Sharma and Hari Singh
Abstract: The study made an effort to pinpoint the elements impacting viewers' perceptions of surrogate commercials. It also found a correlation between the influence of surrogate advertising and the demographic profiles of the audience. Although a great deal of work has been done on surrogate ads, there aren't many that include audience opinion, particularly in the Indian setting. The study would enable the public relations departments to understand and create creative advertisements that combine a significant number of elements that viewers would find appealing. The study's focus was on description. It was determined how the market's surrogate advertisements affected viewers' perceptions of them. To find out how the audience views this research topic, a questionnaire was prepared. It included Eighteen statements to determine how viewers were affected by the surrogate advertisements. The probability sampling strategy was used, which was based on the cross-sectional sampling method. Between March 2023 and 110 samples were gathered for the survey, which was carried out using Google Forms. Numerous statistical techniques were used, including correlation analysis, factor analysis, one-way analysis of variance, and Garrett ranking analysis. The needs of the viewers must be understood by the product manufacturers based on the user's personal profile, which may reveal the client's tendency when selecting which product to purchase. Understanding user psychology and viewer preferences will also be helpful to other relevant bodies when it comes to effectively delivering the adverts' message. In the eyes of the audience, substitute.
Pages: 41-48 | Views: 78 | Downloads: 57
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How to cite this article:
Surbhi Sharma and Hari Singh. Impact of surrogate advertisements on young generation in Amritsar. International Journal of Advanced Mass Communication and Journalism. 2024; 5(2): 41-48.
