International Journal of Advanced Mass Communication and Journalism
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P-ISSN: 2708-4450, E-ISSN: 2708-4469

2024, Vol. 5, Issue 1, Part A


To study the effects of online shopping sites on buying behaviour of parents


Author(s): Bhawini Khanna

Abstract: Nowadays, we all know shopping is most important part of an individual’s life. Whether people may do offline shopping or online shopping. If we talk about online shopping there are many shopping sites like Amazon, Flipkart, Myntra, sites deals in many products. Likewise people who shop online may get attracted by many offers or policies given by these sites. In promoting these shopping sites new media (internet) plays a very vital and important role, with the help of advertisements, social media etc. Because with the help of attracted audios and videos or any advertisements parents as well as their children gets attracted and they shop online with the help of shopping sites. Mainly the two main shopping sites that is First Cry and Hopscotch which is specially deals in the products for children.So, in this study we will find out that how many parents who shop online the products for their children may get attracted from which factors. Also we will find out that how online shopping changes the buying behavior of parents. If any parent wants to shop online any product like clothing, toys, feeding essentials, etc. then how much time they spend on surfing or searching the products. And also we will find out that how many parents consider offline shopping and what factors that may attracts them towards offline shopping which make them comfortable.

Pages: 52-58 | Views: 164 | Downloads: 100

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International Journal of Advanced Mass Communication and Journalism
How to cite this article:
Bhawini Khanna. To study the effects of online shopping sites on buying behaviour of parents. International Journal of Advanced Mass Communication and Journalism. 2024; 5(1): 52-58.
International Journal of Advanced Mass Communication and Journalism
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