International Journal of Advanced Mass Communication and Journalism
  • Printed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2708-4450, E-ISSN: 2708-4469
Peer Reviewed Journal

2024, Vol. 5, Issue 1, Part A


Unveiling the educational revolution: Analyzing the roles of social media and new video technology in knowledge sharing


Author(s): Marwa Mohmoud Fahmy, Dr. Ruchi Maheshwari Bangur and Dr. Harish Kumar KG Nair

Abstract: This research "Unveiling the Educational Revolution: Analyzing the Roles of New Video Technology and Social Media in Knowledge Sharing" examines how social media and new video technology can bring about significant changes in educational settings. By utilizing SPSS AMOS and Structural Equation Modelling (SEM), this research investigates the intricate connections that exist between these platforms and the dissemination of knowledge. The findings demonstrate a noteworthy positive correlation among knowledge sharing, utilization of new video technology, and social media engagement, suggesting that these factors have a considerable effect. In addition, moderation analyses reveal that demographic factors, including educational attainment and age, exert an influence on the relationship between technology usage and knowledge sharing, thereby moderating it. Furthermore, mediation analyses shed light on how social media and new video technologies impact behaviors related to the exchange of knowledge. The discoveries not only contribute to the expansion of knowledge regarding the impact of technology on education but also provide educators, policymakers, and technology developers with actionable advice on how to improve the efficiency of knowledge-sharing procedures. By enhancing the amalgamation of social media and emerging video technology, individuals and organizations involved in education can create learning environments that are more effective and inclusive, thereby promoting an educational revolution.

DOI: 10.22271/27084450.2024.v5.i1a.75

Pages: 23-35 | Views: 499 | Downloads: 212

Download Full Article: Click Here

International Journal of Advanced Mass Communication and Journalism
How to cite this article:
Marwa Mohmoud Fahmy, Dr. Ruchi Maheshwari Bangur and Dr. Harish Kumar KG Nair. Unveiling the educational revolution: Analyzing the roles of social media and new video technology in knowledge sharing. International Journal of Advanced Mass Communication and Journalism. 2024; 5(1): 23-35. DOI: 10.22271/27084450.2024.v5.i1a.75
International Journal of Advanced Mass Communication and Journalism
Call for book chapter