2024, Vol. 5, Issue 1, Part A
Interactive communications via social networks and their impact on the real estate marketing sector in Egypt: Field study
Author(s): Alaa Abdel Rahim Ahmed Zahran
Abstract: The research aimed to identify the extent of the impact of interactive communications via social networks on the real estate marketing sector in Egypt. This study is considered one of the analytical descriptive studies and relied on the media survey approach. The study was conducted on four real estate marketing companies in Egypt, namely: Al Samar Real Estate Marketing Company. High Heritage Building Company. Dimensions Real Estate Company. New Plan Real Estate Company. The study also relied mainly on the questionnaire tool, in order to find out the opinions of public relations employees and managers of real estate marketing companies in them regarding the use of interactive means of communication, and the extent of the quality of those means, in application. On a sample of (94) individuals to measure the respondents’ opinions on the use of interactive communication, and the extent of its impact on them in terms of increasing sales and customer response. The study reached several results, the most important of which are: The use of modern means of communication made work not restricted to a specific number of hours or a specific place, reduced the number of public relations employees within real estate marketing companies, facilitated dealing with customers, and gained their trust. It indicated that the use of means of communication Modern technology has had a significant impact on the speed of communication with customers, providing their needs, and increasing the intensity of competition between companies. In addition, it has become the primary means during the company’s dealings with customers and other companies. The results also indicated that the quality of the pages affiliated with real estate marketing companies seemed very clear in their interest in ensuring that the means of communication provide the required attractiveness that makes the number of visitors and customers increase day by day, and that the means used provide organized information that is always easy to access, and that the affiliated page provides The company provides all communication services with its officials or supervisors, and they pointed out that the use of multimedia, such as video, interaction, and many effects, played a major role in this.
Pages: 05-18 | Views: 508 | Downloads: 242
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How to cite this article:
Alaa Abdel Rahim Ahmed Zahran. Interactive communications via social networks and their impact on the real estate marketing sector in Egypt: Field study. International Journal of Advanced Mass Communication and Journalism. 2024; 5(1): 05-18.