International Journal of Advanced Mass Communication and Journalism
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P-ISSN: 2708-4450, E-ISSN: 2708-4469

2023, Vol. 4, Issue 2, Part A


Influence of Nollywood films on the cultural values of Nigerains in the diaspora


Author(s): Josephine Obiajulu Omoruyi and Joyce Habsat Imhanobe

Abstract: Culture has a crucial role in the evolution of civilization. Nations and societies throughout the world are always seeking for methods to protect the cultural worth of their societies for future generations. Daily fundamental cultural values change, yet it is crucial for the nation to protect the original culture from mutilation. The work examines whether Nollywood films are promoting or distorting indigenous cultural values in Nigeria, whether the themes of Nollywood movies portray Native cultural values in Nigeria accurately or not, and the potential contribution of Nollywood to the advancement of Nigeria's development objectives through the promotion of indigenous cultural values in Nigeria. The study is based on ideas of cultivation and cultural norms. This became apparent as Nollywood video viewers skyrocketed, spurring rivalry among movie makers who were willing to pay a premium for plots that would make people care and boost sales. The article suggests that the Nigerian Films Censors' Commission examine movies before releasing them to a wider public and that screenwriters always keep Nigerian cultural heritage at the forefront of their minds.

Pages: 24-29 | Views: 186 | Downloads: 81

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International Journal of Advanced Mass Communication and Journalism
How to cite this article:
Josephine Obiajulu Omoruyi and Joyce Habsat Imhanobe. Influence of Nollywood films on the cultural values of Nigerains in the diaspora. International Journal of Advanced Mass Communication and Journalism. 2023; 4(2): 24-29.
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