International Journal of Advanced Mass Communication and Journalism
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P-ISSN: 2708-4450, E-ISSN: 2708-4469

2022, Vol. 3, Issue 2, Part A


A successful planning effort can get the creative strategy integrated into the current advertising campaign


Author(s): Dr. Asok Biswas

Abstract: Every large advertising medium conducts studies, which delineates its audience by demographic and often socio-psychological characteristics, and it is recognized that the presence of such characteristics may be vital to the purchase or non-purchase of certain products. Further, it brings out the data regarding product use, users and exposure to a specific medium etc. and helps to take decisions. Therefore, many advertising media generate data, in these days, on the subject. Moreover, the media associations, research organizations in the field of newspapers, magazines, radio, television, outdoor and transportation advertising make similar studies. Admittedly these studies stress the value of the media type rather than individual publication, broadcast stations, or other media firms. Both sources of media information spew forth unbelievably large quantities of material, which must be evaluated by media planners for possible bias.

Pages: 56-61 | Views: 396 | Downloads: 186

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International Journal of Advanced Mass Communication and Journalism
How to cite this article:
Dr. Asok Biswas. A successful planning effort can get the creative strategy integrated into the current advertising campaign. International Journal of Advanced Mass Communication and Journalism. 2022; 3(2): 56-61.
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