International Journal of Advanced Mass Communication and Journalism
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P-ISSN: 2708-4450, E-ISSN: 2708-4469

International Journal of Advanced Mass Communication and Journalism


2022, Vol. 3, Issue 2, Part A
Digitalization in agriculture: The extension next strategy for enhancing farmer’s income


Author(s): Samir Ranjan Dash and Prasannajit Mishra

Abstract: There is plenty of information and advanced technologies in agriculture and allied sectors in the public domain that covers many parts of extended know-how concerning new approaches for implementation, but it is frequently dispersed, making it difficult for extension people to use. The scenario opens the scope for innovations and opportunities as the country is going to witness a change leading to transformation in agriculture and allied sectors in the coming years. Digital transformation will provide access to finance through exposure and awareness due to digitization, forecasts on climate change enable smart decision-making, accessibility of new agricultural technologies, new farm \ equipment and inputs for better soil fertility, access to markets, access to information, small holdings utilization and enable predictive analysis. Planning, capacity building, identification of the appropriate stakeholders, governance and monitoring systems and the provision of a single platform for buyers and sellers are all necessary. This digitalized, platform will improve prices, lower risks, increase productivity, and enhance a sustainable technology transfer system. Farmers in India require encouragement and motivation to use this tested yield-enhancing, cost-effective, and environmentally friendly technologies at a time when these technologies have already been created by national, regional, and worldwide research institutions. The success of digital agriculture in India will, be determined by several aspects, including supportive government policies, low-cost technology, simple operations and access, and simple system maintenance. The widespread adoption of digital agriculture in India would thus require a multi-stakeholder strategy, with the government playing a crucial role in the digitalized ecosystem.

Pages: 48-55 | Views: 13 | Downloads: 7

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How to cite this article:
Samir Ranjan Dash and Prasannajit Mishra. Digitalization in agriculture: The extension next strategy for enhancing farmer’s income. International Journal of Advanced Mass Communication and Journalism. 2022; 3(2): 48-55.
International Journal of Advanced Mass Communication and Journalism