International Journal of Advanced Mass Communication and Journalism
2022, Vol. 3, Issue 2, Part A
Social media and cultural diplomacy in developing nations
Author(s): Peter Ogar INYALI, Ukam Ivi NGWU and Anthony OGANDE
Abstract: Communication and culture are integral part of human existence, no society can strife without them. The transfer of culture from one generation and nation to another are made possible through the instrumentality of Social media. The internet has made it possible for users to interact with people from other nations with relative ease. This paper critically analyses the use of social media to share cultures. Anchoring on the Diffusion of Innovation Theory this paper finds out that people while using the social media also share ideas, information, art and other critical aspects of culture among people of other nations to foster mutual understanding called cultural diplomacy. It is concluded social media is a modern vehicle driving speedy cultural diplomacy among developing nations, though not without its attendant challenges like increased cybercrimes, leakage of information, anonymity of most users, electricity and low digital media literacy level, among others. Several recommendations were made including the improvement in digital media literacy skills in order to effectively utilise it to propagate their cultures and equally adapt to new ones.
Pages: 14-18 | Views: 33 | Downloads: 9
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How to cite this article:
Peter Ogar INYALI, Ukam Ivi NGWU and Anthony OGANDE. Social media and cultural diplomacy in developing nations. International Journal of Advanced Mass Communication and Journalism. 2022; 3(2): 14-18.