International Journal of Advanced Mass Communication and Journalism
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P-ISSN: 2708-4450, E-ISSN: 2708-4469

2022, Vol. 3, Issue 1, Part A


Capturing the sentiment of clients in a competitive market is a major challenge in client exceptionalism


Author(s): Dr. Asok Biswas

Abstract: In these days, client’s turnover is taking place continuously. So it is the duty of the account-servicing department to keep the existing clients for a long time with agency, and make the pitch to capture the new clients. An emerging line of research on agencies and their clients proposes that the client-agency relationship can be made productive and more satisfying for clients if they are viewed as partial employees or temporary participants in the production of agency service. In this study, the respondent takes the following steps to retain the clients for a long time.

Pages: 78-81 | Views: 370 | Downloads: 140

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International Journal of Advanced Mass Communication and Journalism
How to cite this article:
Dr. Asok Biswas. Capturing the sentiment of clients in a competitive market is a major challenge in client exceptionalism. International Journal of Advanced Mass Communication and Journalism. 2022; 3(1): 78-81.
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