2022, Vol. 3, Issue 1, Part A
Global media advocacy function in diffusing controversial COVID-19 vaccination
Author(s): Daniel Nwanmereni
Abstract: COVID-19 vaccination hesitancy poses additional challenge to the global economy other than governments’ investments in providing vaccines to contain spread and to eradicate the pandemic. Rather than leading advocacy to drive the exercise, the global media appear to direct efforts at covering the controversies surrounding COVID-19 vaccine hesitancy. This paper evaluated the role of global media advocacy function in countering COVID-19 vaccination hesitancy. The qualitative paper combined Media Functionalism and Social Cognitive theories as theoretical cornerstone. As critical stakeholders in public affairs management, the paper highlighted the imperativeness of media advocacy function in stimulating mass COVID-19 vaccination. It recommended, among other things, that the global media (print and broadcast) should demonstrate commitment to encouraging mass COVID-19 vaccination by sustaining campaigns that are aimed at eradicating hesitancy. The paper also recommended that relevant governmental authorities should collaborate with the mass media to refute the gamut of misinformation and misconception of COVID-19 vaccination.
Pages: 67-72 | Views: 295 | Downloads: 151
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How to cite this article:
Daniel Nwanmereni. Global media advocacy function in diffusing controversial COVID-19 vaccination. International Journal of Advanced Mass Communication and Journalism. 2022; 3(1): 67-72.