International Journal of Advanced Mass Communication and Journalism
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P-ISSN: 2708-4450, E-ISSN: 2708-4469

International Journal of Advanced Mass Communication and Journalism


2022, Vol. 3, Issue 1, Part A
Ghana’s 2020 presidential elections: Analysis of news media framing of the two main presidential candidates


Author(s): John Demuyakor and Shamsudeen Abdul-Rahaman

Abstract: The media play a watchdog role and focus on educating the audience on key national issues such as public policies, the personal life of politicians, and the character of presidential candidates during elections. With framing responsibility for political issues as a guide, the researchers adopted episodic and thematic frames to identify how the two most popular media outlets; thus, JOY News and United Television (UTV) framed the two main presidential candidates (John Dramani Mahama and Nana Addo Dankwa Akuffo Addo) during the 2020 presidential elections in Ghana. The author sampled fifty (50) news stories and use framing theory’s episodic and thematic frames of political issues to carry out a quantitative content analysis. The findings revealed that the JOY News framed John Dramani Mahama more episodically and more thematically than Nana Addo Dankwa Akuffo Addo in its stories. The UTV News stories, on the other hand, presented Nana Addo Dankwa Akuffo Addo more in the episodic frames and John Mahama in more the thematic frames. In conclusion, both news channels framed Nana Addo Dankwa Akuffo Addo and John Dramani Mahama episodically by focusing more on their corruption scandals, controversies, and their integrity rather than on their manifesto policies.

Pages: 01-07 | Views: 593 | Downloads: 493

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How to cite this article:
John Demuyakor and Shamsudeen Abdul-Rahaman. Ghana’s 2020 presidential elections: Analysis of news media framing of the two main presidential candidates. International Journal of Advanced Mass Communication and Journalism. 2022; 3(1): 01-07.
International Journal of Advanced Mass Communication and Journalism