International Journal of Advanced Mass Communication and Journalism
2021, Vol. 2, Issue 1, Part A
Addressing marketing issues for community supported agriculture using community-based social marketing
Author(s): Abhishek Sharma
Abstract: More ranchers are satisfying shoppers' needs for privately developed food by selling their horticultural items through local area upheld agribusiness (CSAs). CSAs experience a high yearly steady loss pace of their investors. The scientists regulated an internet based review to investors of three [state] CSAs to distinguish their inspirations, their mentalities and values toward the climate, and their degree of local area connection. Investors wanted new food items liberated from pesticides and want to help nearby local area individuals who develop food. For ecological mentalities, investors accepted people misuse the climate and the equilibrium of nature is sensitive and effortlessly resentful. Communicators and ranchers could utilize the data to foster local area based social promoting efforts that enroll new people to join a CSA and hold existing investors. Extra exploration was expected to recognize extra factors that impact [state] investors, like eating practices, social capital, furthermore segment attributes.
Pages: 38-43 | Views: 66 | Downloads: 26
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How to cite this article:
Abhishek Sharma. Addressing marketing issues for community supported agriculture using community-based social marketing. International Journal of Advanced Mass Communication and Journalism. 2021; 2(1): 38-43.