International Journal of Advanced Mass Communication and Journalism
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P-ISSN: 2708-4450, E-ISSN: 2708-4469

International Journal of Advanced Mass Communication and Journalism


2021, Vol. 2, Issue 1, Part A
Nigerian press promotion of equal opportunity in reporting general elections: Evidence from Punch and Vanguard Newspapers’ Coverage of 2019 presidential electioneering


Author(s): Daniel Nwanmereni

Abstract: This study investigated Punch and Vanguard newspapers’ coverage of Nigeria’s 2019 presidential electioneering. Among other objectives, the study investigated the prominence Punch and Vanguard newspapers accorded to political activities of APC and PDP in comparison with other political parties that participated in the election. The quantitative study combined Social Responsibility and Agenda Setting as theoretical cornerstone. Quantitative research design was adopted as research design. A total of 90 (24%) issues of each of the newspapers were sampled using systematic sampling technique. Findings of the study showed that while 48% and 45% of the activities of APC and PDP, respectively were reported, only 7% of the activities of other political platforms were reported by Punch and Vanguard newspapers during Nigeria’s 2019 presidential electioneering. The study recommended, among other things, that Punch, Vanguard and other media stations in Nigeria should be guided by the principle of social responsibility.

Pages: 10-17 | Views: 53 | Downloads: 30

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How to cite this article:
Daniel Nwanmereni. Nigerian press promotion of equal opportunity in reporting general elections: Evidence from Punch and Vanguard Newspapers’ Coverage of 2019 presidential electioneering. International Journal of Advanced Mass Communication and Journalism. 2021; 2(1): 10-17.
International Journal of Advanced Mass Communication and Journalism