International Journal of Advanced Mass Communication and Journalism
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P-ISSN: 2708-4450, E-ISSN: 2708-4469

International Journal of Advanced Mass Communication and Journalism


2021, Vol. 2, Issue 1, Part A
Impact of digital divide in the age of social media revolution


Author(s): Dr. Neeraj Karan Singh and Dr. Mudasir Sultan Zerger

Abstract: The term “digital divide” refers to the disparities between societies and nations. The phrase “digital divide” refers to the unequal and disproportionate pace of development in societies in having access to digital infrastructure and services. As Internet use grows globally, the digital divide has shifted beyond concerns about access and adoption to more subtle questions of skill, usage, and capital, and to new venues such as social networking sites (SNSs). This paper highlights both physical access to technology hardware and, more broadly, skills and resources which allow for the use of digital divide. Some barriers of Digital Divide are discussed as Low Literacy Rate, Education System and languages. Some projects and centers are also discussed in Digital Divide. For example Gyandoot is an intranet in Dhar district connecting rural cybercafés catering to the everyday needs of the masses. This website of Gyandoot is an extension of Gyandoot intranet, for giving global access. Lastly conclusion is drawn with many efforts can be seen in “Digital Divide”. According to the above study we came to know the various positive and negative impacts of Dimensions of Digital Divide – a critical analysis. It is very important to overcome these problems. Paying attention to their academic progress and addressing any issues will go a long way towards keeping the negative aspects of digital divide from influencing others. Social Networking Sites are fast emerging as powerful and unparalleled tools to share information, shape opinions, connect people across domains and cultures, bring participation, and above all to communicate as never before. This is just the beginning. Social Networking Sites are still at a very nascent stage and communities across the world are just beginning to understand the potential of this medium to impact discourse and communication. Digital Divide viewed benefits, positive and negative impacts of social networking sites and how the social networking sites influence in Urban Areas and Rural Areas both. Social Networking Sites enable youth to raise their voice against social issues and share or upload information for the welfare of the society. Although research paper is based on the survey restricted only to 70 respondents, the data obtained provide some insights into how societies are divided under the banner of digitalization in the age of social media revolution. It is hoped that the findings described here will help to build a foundation for future investigations about the rise in digital divide.

Pages: 01-09 | Views: 738 | Downloads: 361

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How to cite this article:
Dr. Neeraj Karan Singh and Dr. Mudasir Sultan Zerger. Impact of digital divide in the age of social media revolution. International Journal of Advanced Mass Communication and Journalism. 2021; 2(1): 01-09.
International Journal of Advanced Mass Communication and Journalism