International Journal of Advanced Mass Communication and Journalism
  • Printed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2708-4450, E-ISSN: 2708-4469

International Journal of Advanced Mass Communication and Journalism


2020, Vol. 1, Issue 1, Part A
Influence of digital media literacy on health outcome of youths: A call for increased media education


Author(s): Ukam Ivi Ngwu, Esq and Sarah Ukam Ivi-Ngwu and Costly Ekpong Anim

Abstract: Mass media influence on the attitude, behaviour and practices on users can never be overemphasised. Modern technologies have made it possible unrestrained access to one or more digital media, hence resulting in inappropriate use and abuse by media consumers. A major problem arising from excessive media use is the lack of knowledge and understanding of how the media works, called ‘media literacy’. This has adversely affected people’s analysis, judgment and consumption of media products with adverse effect on their health like - obesity, drug abuse, teenage pregnancies, bullying and aggression, low self-esteem, depression, negative body image, risky sexual behaviours, etc. This study examined the influence of media literacy on the health outcome of youths using Survey Research Method and questionnaire for data collection. Data generated from the study were analysed using Descriptive Statistics while the hypothesis testing was done using One Way Analysis of Variance (One-way ANOVA). Findings revealed that media literacy have great impact on the health outcome. The study recommended increased digital media literacy programmes and the inclusion of media education in the Nigerian curriculum to be taught from primary to tertiary levels of education.

Pages: 16-22 | Views: 180 | Downloads: 92

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How to cite this article:
Ukam Ivi Ngwu, Esq and Sarah Ukam Ivi-Ngwu and Costly Ekpong Anim. Influence of digital media literacy on health outcome of youths: A call for increased media education. International Journal of Advanced Mass Communication and Journalism. 2020; 1(1): 16-22.
International Journal of Advanced Mass Communication and Journalism