2020, Vol. 1, Issue 1, Part A
Impact of hash-tag activism in changing trends of social media
Author(s): Dr. Neeraj Karan Singh and Dr. Mudasir Sultan Zerger
Abstract: Social media have become increasingly pervasive. However, the literature on social movements and social media has not fully grasped just how much social media have fundamentally changed the landscape of organizational communication, ranging from stakeholders being able to directly mobilize resources to making grassroots transnational social movements more organizationally feasible. A major gap in the literature is this lack of understanding how social media have shaped social movement organizations (SMOs) and the organization of social movements. Hashtag activism is the act of fighting for a cause or supporting a cause that people are supporting through any social media platform like Facebook, Twitter, Instagram and other networking websites. It is no secret that the 21st century is the world’s first digital age. We are bounded by social media platforms, global trends, and viral videos. With the growth of globally active social media users, hashtag activism has been changing the complexion of advocacy. The digital age has curate an environment through which ordinary citizens can galvanize for global change. This is the kind of activism that does not require any action from the person other than sharing or liking a post or "retweeting" tweets on Twitter. The term gets its name from the liberal use of hashtags (#) that are often used to spread the word about a cause over Twitter. Hashtag activism is also known as social activism. This research Paper takes a look into the social media activism on various social issues, and looks into where claims of slacktivism are based. On the same background this Research Paper is aimed to find out The Impact of Hashtag Activism in changing trends of Social Media. For that Questionnaire survey of 50 respondents from Meerut and Interview of 2 Subject Experts will be held. Objectives• To know the Impact of Hashtag activism in changing trends of Social Media. • To know the Impact of Hashtag on Feminism. • To find the role of Hashtag in Youth Mobilization. • To know the role of Hashtag in uplifting Social Awareness
Pages: 08-15 | Views: 2206 | Downloads: 629
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How to cite this article:
Dr. Neeraj Karan Singh and Dr. Mudasir Sultan Zerger. Impact of hash-tag activism in changing trends of social media. International Journal of Advanced Mass Communication and Journalism. 2020; 1(1): 08-15.
